kathy beaver KB Brand Creative Asheville personl brand photo and video

Why Your Brand Needs Photos to Show Your Face 

Hey y’all, let’s chat about something real—your brand’s face (yep, that’s YOU!) and why hiding it is killing your vibe. I get it—snapping selfies or booking a pro shoot feels like a leap when you’re juggling all the hats as a small business owner,. But here’s the tough love: not showing up isn’t cutting it anymore. Visibility beats lurking in the shadows every time, and I’ve got the scoop to prove it.

lifestyle branding photo of florist surrounded by flowers

Picture this: you’re scrolling Instagram, and a faceless brand pops up—stock photos, no soul. Do you trust it? Probably not. Research backs this up—folks buy from *people*, not logos. A Forbes study found 81% of shoppers are swayed by friends’ social media posts, and guess what? When the owner’s face is front and center, that trust skyrockets. It’s why posts with real humans—like you—do better. 

fun and different ways to show your face

Not showing up regularly on social?  You’re missing the boat. People judge your brand in 7 seconds—yep, *seven*. If they don’t see YOU, they’re scrolling past, and a standard headshot isn’t the fix either. Your face isn’t just a pretty mug—it’s your story, your grit, your heart. I’ve seen it firsthand in my own business,  Those fresh photos give your brand a boost.

at work branding photos

So why does visibility beat hiding? It’s simple: people crave connection. They’re not buying photos or video clips—they’re buying YOU.  My Signature Sessions? They’re built to hand you 4 months of content that screams your vibe.. Ditch the shadows, show your face, and watch your brand stop whispering and start singing.

at home working photo of Kathy Beaver

Ready to step into the light? Fill out the form below & let’s chat!

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